Variable Data

Variable Data Example

With digital printing, it is now possible to personalize the look and contents of your promotional documents. By varying text, graphics, barcodes or entire layouts based on customer information, you are able to tailor a variable message that speaks to the needs of individual customers.

Whether it's simply adding the consumers name to a message in a mailing, or changing pictures based on geographic information, personalized mailings improve response rates and revenue.

One-on-one messages...
  • Response rates to "targeted messaging" 20% higher, increasing your revenue
  • Quick, cost effective method of personalizing your message with relevant information using customer provided data
  • Increase readers' interest, retention and learning of facts.
  • Personalization increases customer loyalty
  • Leverage the data you've collected